​A Word on Value

While you can purchase less expensive machines to fill your facility,  you will not get a better value for your money than our machines.   The simple fact of the matter is that our machines deliver both "usefulness" and "durability" unmatched by other machines.   Even from their introduction to the muscle-building world,  our machines have demonstrated themselves to become the most popular machines per exercise function in every facility that they find themselves in,  and,  in addition,  they have further demonstrated themselves (with little surprise) to be the most durable machines per exercise function in every place they have been placed (despite attracting the "gorillas" in most gyms).  

We are confident that if you look at ‘value’  on the basis of ‘cost per repetition provided’,  that you will find that the machines which we design and manufacture (by virtue of both their popularity and durability)  are the most ‘valuable’  machines that you can own for your facility.   Yes,  you can purchase less expensive machines,  but you cannot purchase a better ‘value’ in the field of plate-loaded muscle-building machines. 

A Word on INNOVATION

All salesmen give words and adjectives to describe the products that they sell;  but in the end,  there is no greater complement to a muscle-building-machine manufacturer than to have their products (or the concepts behind their products)  copied by others.   If you want to know who the true innovators are,  do your homework,  find out when concepts like utilizing a four-bar linkage to vary resistive-force on an exercise machine were first introduced and when such machines first started appearing on the market,  and who first showed up with them at industry trade shows,  and whose name is on the “utility” (not “design”) patents for such machines.   Look at the internet record of when "rotary" upper body movements hit the market,  ...and who first introduced them!  ...Note to yourselves which company "held the line" with what works when the industry finally comes back to the basics and starts eliminating  ...the floating handles,  ...and multi position loading points on weight arms,  ...and linear guide rails for movement tracking,  ...and inefficient force-output profiles that do not match human body mechanics for muscle loading.  

Others have words,  we have the machines and technology.   For those who know the state of plate-loaded muscle-building machines and designs which are presently on the market (and has been for nearly 40 years now),  we invite you to investigate the machines which we manufacture and try out both the “cross axes technology” and the "properly kinematically designed four-bar linkages" which conform our force-output profiles to human body mechanics (all of which Henry developed decades ago),  and note to yourselves how our machines differ from other manufacturers’ machines and designs.

We don’t need to boast on our machine designs,  the machines speak for themselves.  Not only has our growth steadily increased over the last ten years that we have been in business,  but our designs have inevitably been copied by others (at least from a functional standpoint  -  as no one can match our construction),   ...testifying that we have the superior designs.